Value-Added Services (VAS) is an effective way to monetize relationships and create added value for customers and new revenue streams for the business. This is achieved by creating a partnership system to provide additional services, and corporation software plays a key role here.
It is difficult to deny the influence of digital platforms in providing VAS users. Banks, telecommunications and insurance companies, and other businesses with large customer groups are looking for ways to unify VAS-related processes.
There are specific risks in implementing VAS, such as long-term integration. Moreover, customer support or billing problems can limit the number of available VAS, making them less personalized and relevant.
Therefore, the Value-Added Services management software should facilitate and, if possible, accelerate these processes.
With this in mind, we once set out to create an easy-to-use and unified VAS management platform. This is how we developed a high-value digital product for the telecom industry, Telesens Content Proxy Platform (T-CPP).
It’s software that is organically integrated into the marketing of companies that use it.
The goal of our developers was to limit the efforts of partner companies with fewer integrations and manage VAS most efficiently.
So Telesens Content Proxy Platform direct users have the opportunity:
- easy to integrate with content providers;
- to manage services and subscribers;
- to lead processes related to activation/deactivation/configuration of the service both on the Operator’s equipment and on the platforms of VAS service providers.
T-CPP accepts requests from subscribers to connect (activate) and deactivate services from different channels (SMS, API / HTTP).
What tasks does the Content Proxy Platform solve?
- Creates a VAS subscription management service provided by third-party providers to the Operator’s subscribers.
- Stores product catalogs (services, tariffs, rules).
- Saves subscriber profiles (subscription status for services, transaction history).
- Organizes the subscribers’ and providers’ interactions through different channels.
- Interacts with the systems of the Operator.
How the Proxy Platform works
→ Accepts requests for service connections.
→ Works with different channels, registers requests, and transmits them to service providers.
→ The subscriber’s tariff plan for using the service must be checked for admissibility.
→ If required, reproduces activation on operator network elements, such as HLR/HSS (Home Location Register/Home Subscriber Server).
→ As the subscriber is executed, he is informed about the result.
Solutions for building and upgrading networks are economical, highly productive, and easily adapted.
Telesens Content Proxy Platform Architecture:
- Modular SOA architecture.
Service-oriented architecture is a modular approach to software development. This is not a technology but a way of designing and organizing information architecture and business functionality.
- Deployment in a virtual environment.
- Vertical and horizontal scalability.
- Reliability and availability by N + 1 redundancy.
N + 1 is an element redundancy scheme that ensures maximum reliability of the Data Center.
- Integration with external systems via HTTP-based interfaces (REST, SOAP).
Hypertext Transfer Protocol (HTTP) is a set of rules for transferring files: text, images, sound, video, and other multimedia.
Logical platform architecture
Telesens Content Proxy Platform system allows you to track more customer preferences, automate and unify work with Value Added Services, storing and reporting Operators’ earnings.