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Telecom businesses need competent management to get the most out of Value-Added services and increase their competitiveness. The most effective way to manage VAS is through platforms. A high-quality and efficient platform should provide a variety of functionality and create opportunities for all categories of people who come into contact with VAS.

If you have not yet decided on a VAS management strategy, check out the article How to Manage Value-Added Services: Telesens Platform Review. We reviewed the Telesens Content Proxy Platform (T-CPP) designed to facilitate VAS management efforts.

This article will take a closer look at the main opportunities this platform provides to operators, providers, and subscribers.

In addition to the features, we discussed in the previous article, additional benefits of the Content Proxy Platform (CPP) are the provision of data that complements and facilitates key business processes:

  • Information on subscriptions to services.
  • One-time and periodic charging of services per tariffs and rules.
  • Reporting on services.
  • Platform access control.
  • Monitoring the interaction of all participants.

There are three categories that the Telesens Content Proxy Platform focuses on. Telсos and those who they need to establish an effective relationship with: providers and subscribers.


The Operator provides an intermediary connection function and does everything possible to ensure that this function is performed.

What opportunities does CPP provide for operators?

  • Maintaining a database of VAS subscribers.
  • Management of profiles by the Operator’s information systems.
  • Maintaining a product catalog.
  • Integration with operator systems to activate the service.
  • One-time and periodic charging for the use of VAS services.
  • Formation of a CDR file.
  • Store and access transaction and message history.
  • Customize message templates for subscribers.
  • Management of VAS providers is a connection to the platform and accessing the control.
  • Subscriber request service.
  • Providing reports required for settlements with providers.


As a rule, service providers are a separate organization that provides services to the Operator’s subscribers based on an agreement between the supplier and the Operator.

The Operator can also act as a service provider.

The provider delivers services, monitors their quality, works with errors, and implements improvements. The end-user has a contract with the service provider.

What opportunities does CPP provide for providers?

  • Sales of services through various channels.
  • Notification of activation/deactivation of services by the Subscriber.
  • Notification of a change in subscriber status in billing: blocking or disabling.
  • Notification of MSISDN change by Subscriber.

MSISDN (Mobile Subscriber Integrated Services Digital Number) is the Subscriber’s phone number assigned to the SIM card. It is designed to make and receive calls and used to identify the Subscriber when providing most services.

  • Web interface for managing services for content providers.
  • Sending and verifying One-time password.
  • Generating reports on the use of provider services.


End-users of services.

What opportunities does CPP provide for subscribers?

  • Activation and deactivation of VAS services.
  • Subscription to one-time and regular services.
  • Notification of subscription activation and change of its status.
  • Use of promo codes (loyalty points).
  • Obtaining subscription status information.

With the help of platforms, businesses can configure the efficient operation of providers and operators and monitor subscribers’ behavior. Sometimes even anticipating it.

CPP tracks more customer preferences. This allows them to meet their individual needs and, consequently, increase the business’s profitability. Thus, the Telesens Content Proxy Platform system guarantees increased revenue.